“Breaking news, sport, business, arts, jobs, showbiz & events – throughout Cumbria, for Cumbrians”
Created on specification as a sign of gratitude for sharing the business in its infancy, it was a concept that just wouldn’t leave my head. Using the repeating ‘C’s from the business name to create a two-way speech bubble when locked together, a visual translation of the word ‘crack’ meaning conversation. Using their already well established Red and Black colour scheme, the branding feels strong and displays the authority of their independent journalism.
Year2020ClientCumbria CrackIndustryNews & MeidaOutcomeBranding