“Breaking news, sport, business, arts, jobs, showbiz & events – throughout Cumbria, for Cumbrians”
Created on specification as a sign of gratitude for sharing the business in its infancy, it was a concept that just wouldn’t leave my head. Using the repeating ‘C’s from the business name to create a two-way speech bubble when locked together, a visual translation of the word ‘crack’ meaning conversation. Using their already well established Red and Black colour scheme, the branding feels strong and displays the authority of their independent journalism.
